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Glossary |
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Affiliate Marketing
Affiliate Marketing is an internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts.
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CPA - Cost per Action
CPA (sometimes known as Pay Per Action or PPA) is an online advertising pricing model, where the advertiser pays for each specified action (a purchase, a form submission, and so on) linked to the advertisement.
CPC - Cost per Click
CPC is the amount of money an advertiser pays search engines and other Internet publishers for a single click on its advertisement that brings one visitor to its website.
CPM - Cost per Thousand Impressions
CPM is frequently used in advertising to represent cost per thousand (where M is the roman numeral of 1,000). When used in online advertising it relates to the cost per thousand page (or banner ad) impressions.
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Display Advertising
Display advertising also appears on the Internet, as a form of internet marketing. Display advertising appears on web pages in many forms, including web banners. These banners can consist of static or animated images, as well as interactive media that may include audio and video elements. Adobe Flash or .gif are the preferred presentation formats for such interactive advertisements.
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EPC - Earnings per Click
EPC is calculated by Total Revenue divided by Total Clicks, which results in the earnings per click.
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