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NOTE: Brokers Web has very strict editorial guidelines with regard to traffic potential, content and contextual relevance to health insurance. If your website does not have a strong health insurance focus, it's recommended that you do not apply for this program.
Overall: 
Brokers Web is one of the best-run affiliate programs on the Internet. Their parent company, AllHealth Insurance Services, was one of the first insurance brokers to realize the power of the Web. Today, that pays off for Broker Web affiliates, who know that they will be paid on time and in full by a reputable company. Furthermore, Brokers Web is one of the few affiliate programs that pays its affiliate partners "per click," rather than per sale.
Ease of Use: 
The Brokers Web affiliate program is not the easiest to figure out initially, because it's big and it's different. When affiliate marketing in the insurance space, for example, you must consider geography, since rates differ state to state. Fortunately, in the case of Brokers Web, an hour or two of research pays off, and once you learn the system, it's actually quite easy. Most importantly, the Brokers Web customer service team provides personalized technical assistance at all stages of the affiliate marketing process. If you have a problem, call.
Reputation/Security:
Brokers Web is a division of HealthCare.com, Inc., which owns and operates the innovative and highly trafficked websites, HealthInsuranceFinders.com and HealthCare.com. Based in Miami, HealthCare.com has been riding the Internet wave since 1997, when they got busy building websites while other insurance brokers were thinking the Web was a passing fad. As an affiliate, working with Brokers Web means harnessing the considerable power of the HealthCare.com technology and brand recognition for your own gain. Healthcare.com is venture-funded and founded by online marketing veterans
Customer Service:
Brokers Web, though they may seem like an insurance broker, is really a software and technology company. For affiliates, one of the benefits of this tech-heavy business model is excellent customer service. As a publisher of insurance-related information, you likely already know the insurance side of the business. What you may need help with is the technical stuff. Efficient and intelligent, the Brokers Web customer service department "gets" the Internet like few other insurance companies do, and is full of willing teachers.
Commission Rate:
Brokers Web is a rare bird in the affiliate marketing world in that they don't require any action from your customers other than a valid click. Usually, in order for affiliates to be paid, customer must fill out an application or make a purchase. But Brokers Web only needs a click. Rest assured, though, that "click fraud" is a big no-no, and will get you banned; these people are not rookies. According to Brokers Web research, per click payment results in the highest payment to affiliates--an average of $2.25 per click. Those are their numbers, not ours. But our numbers are sweet on Brokers Web, too.
Ease of Commission Payment:
Money flows out monthly, with low minimums of $50. You can take payment via wire transfer or paper check, on time and in full, every time. Affiliates who maintain multiple websites with Brokers Web (a common practice) receive one consolidated payment.
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